5 Tips to Market Your Tennis Club

As we adapt to a mid-pandemic life, you might want to consider marketing options for your club. Obviously providing safe standards of working goes without saying, but connecting with your locality is paramount in keeping your club active.

1. The easiest way is to engage your current members. Do they have family and friends they could invite to an open day? Can they spread the word about new term group nights? Or even check the social responsibility of local companies if you need someone to give the club house a lick of paint. Local companies often get the workforce out in to the community.
2. Are there local noticeboards, school newsletters and local Facebook groups you can present your welcoming offer to join your club?
3. Public Relations - see above news piece from Henleaze Tennis Club. Target you local news outlets; local magazines, newspapers, radio stations with press releases. This method of marketing is not guaranteed but with so few Editors at media outlets these days, they rely on people sending news items to them. However, there is a basic structure to the layout of a news release. Here is one example, of how https://blog.justreachout.io/how-to-write-press-release/#:~:text=How%20To%20Write%20a%20Press%20Release%3A%207%20Steps.,Paragraphs.%205%205.%20Include%20Supporting%20Quotes.%20More%20items Local news outlets love anything from their geographical location and the people within it. The example above from Henleaze TC, starts a good relationship with the their local 'Voice' magazine. Press releases are not guaranteed to get coverage, but try it. Just give it a go.
4. The LTA have many resources on how to use various methods to attract and retain club members and their marketing advice can be found here: https://www.lta.org.uk/workforce-venues/tennis-venue-support/membership-growth-and-retention/
5. Social Media. If you don't use social media, you can guarantee your potential club members do. It's quick, free, shareable and free. Ask your club members how they use social media to know what platforms they are on the most and be there! It's all about being 'social' and adding the personal touch so potential members get a real feel for the vibe of a tennis club and what's available to them.

Hope these brief to tips help you. Maybe you have a success story you'd like to share with others in Avon county. Let use know: tennis@avontennis.org.uk