Avon coaches in Prime Video LTA Youth programme

11 Avon Coaches have been chosen to encourage and inspire girls across the county to pick up a racket and play tennis. The “Prime Video LTA Youth Girls” programme will train coaches to deliver lessons and guidance specifically designed for girls.

The programme will focus on creating an environment that motivates girls and young women to play and stay in tennis. LTA research identified that girls want to play with friends in a fun and pressure-free setting, with relatable coaches who can build confidence and drive enjoyment. The initiative fulfils Prime Video’s promise to reinvest the funds from sharing the broadcast of the 2021 US Open Final with Channel 4, into British women’s tennis.

One of the 4 training sessions that the successful applicants can choose from, is going to be held in Bristol.

As this programme is a pilot, there is a possibility that any unsuccessful candidates this time round, might be able to apply on a future rotation, securing more female players across the County..